The most important search engines for search engine optimization (SEO)
Market
research company Nielsen//NetRatings
has recently search
growth numbers for the top five search
engines.
AOL and Ask
Jeeves rose
15 and 16 percent,
respectively,
in the number
of searches
conducted,
while Google
and Yahoo!
maintained
single digit
growth:
Search
growth Q1/2005
- Q2/2005: Source:
Nielsen//NetRatings
Mega View
Search July
2005 - Graph
by Free-Hit Dictionary.com
AOL and Ask
Jeeves grew
three times
as fast as
the big three
search engines.
Top Search
Engines by
Share of
Searches,
June 2005
(U.S., Home & Work):
Source:
Nielsen//NetRatings
Mega View
Search July
2005 - Graph
by Free-Hit Dictionary.com
Google is
first with
47 percent
of all searches
conducted online,
Yahoo! at 22
percent and
MSN at 12 percent.
AOL Search
held five percent
of all searches,
and for the
first time,
My Way Search
made its way
into the top
five rankings
with two percent
of all searches.
My Way is
a banner-free
web site that
allows you
to choose Google,
Yahoo, Ask
Jeeves and
Looksmart as
the provider
of the search
results.
What does
this mean
to your web
site?
It's no surprise
that Google
still is the
most important
search engine
and that it's
important to
be listed there.
However, you're
missing a lot
of qualified
traffic if
you focus only
on Google.
Yahoo and MSN
Search also
can bring you
a lot of targeted
visitors.
,
others for
Yahoo and others
for MSN Search
to make sure
that you're
not too dependent
on a single
search engine.
You don't
have to optimze
your web site
for MyWay and
AOL because
these search
sites get their
results from
the other big
search engines.