Many
webmasters are still obsessed
with the green PageRank bar in
Google's toolbar. Last month,
marketing expert Mike Grehan interviewed
Google's Matt Cutts.
Matt Cutts is a Google engineer
who knows exactly how the Google
ranking algorithm works. He
confirmed that PageRank is not
the only important factor for
Google.
PageRank is not a big deal Matt Cutts made a clear statement
about PageRank in the interview: " There
are over 100 factors in ranking.
And PageRank is just one of
them. It's an important factor,
but it's by no means the be-all
and end-all.
We've said it in
our newsletter: the green
PR bar in Google's toolbar
doesn't mean much. If you
want to get good results with
search engines, you should
not get obsessed with that
value.
What can you do to get your
web site listed on Google
if PageRank is not a big deal?
As Google's Matt Cutts explained
in the interview, Google uses
many factors to rank web pages.
The problem is to find out
which factors exactly influence
the ranking of your web site.
IBP's Top 10 Optimizer that can
influence the ranking of
your web pages. That allows
you to find out which factors
exactly you have to tweak
and how you have to do it
so that your web site can
get top rankings on Google.
If your web site has interesting
content that can be crawled
by search engines and good
inbound links than it is difficult
not to get high search engine
rankings.
The interview confirmed once
again that the comprehensive
SEO approach we follow with
IBP and ARELIS is the best way
to get long term results results
on search engines.
Successful search engine optimization
is not about getting a single
trick done. It's about working
on all important factors that
can influence your web site
rankings. Our tools
to do this. You
can listen to the entire audio